Imports Unlimited, LLC has a three level general
marketing plan. The use of Primary
Distributor Partners (Distributorships) is the
first and highest priority in the marketing of our
products. These Distributor Partners
contract for exclusive marketing territories and
have many incentives in their contracts for high
volume product sales.
next level is the Multi-Location Volume Partner.
This Partner does not have exclusive territories
but still has many incentives in their contracts
for high volume sales. They usually will
have their own branding and specific packaging
sizes that are not available to any other
third level of marketing is our in-house marketing
to individual Dealer Partners. This
marketing does not require a contract and does not
include any incentives other than a simple volume
level discount on dealer pricing. This
marketing level, although it does not receive the
contractual priorities as levels one and two,
is probably the most important level of marketing
for our operations. We will concentrate a
major portion of our marketing resources and
efforts to our Dealer Partners.
overall strategy of the marketing is to have the
three levels marketing without any conflict
between the different levels. Through
different labeling and packaging the products will
flow into the marketplace transparently.
There may also be certain products that will only
be available to one specific Partner or Partners
in different territories.